No matter the technologies the world comes up with, one thing is for sure – the service of medical professionals will never become obsolete. For that reason, many medical practitioners feel confident that their clinics will continue to prosper many years into the future. But just because you offer a service that won’t lose demand, doesn’t mean there will always be a steady influx of patients through your door.
Competition can make it tough to reach your audience. And with thousands of other medical practices trying to win over your market, how can you be sure patients will choose you over the others? The answer is a sound medical marketing strategy.
7 Effective Medical Marketing Strategies
- Offer Free Consultations– The best way to snag a paying client would be to have them step through the door. Once they’re actually inside your clinic, it becomes easier to convince them that you can provide just the kind of service they need. And what better way to have someone walk in than by offering free consultations?
Not only does a consultation give your prospective clients a better idea of how you can help them, it also provides you the opportunity to establish rapport. Once they start to feel comfortable with you handling their case, they’re less likely to seek services elsewhere.
- Schedule Regular Online Discussions– Engaging with your audience is one of the most effective ways to establish a reputation of reliability and trust. Even just communicating with them online makes it easier for them to feel safe in your care.
A simple way to get this done would be to schedule regular online discussions where prospective clients can post their concerns which will be answered by a professional representative from your clinic. In doing this, you can highlight what you can do for your clients and provide them valuable information to guide their decision to seek professional care from your practice later on.
- Maintain An Online Presence– People appreciate accessibility especially when it comes to choosing a medical care provider in their area. The easier it is for them to reach and communicate with you, the more comfortable they’ll feel dealing with you because it gives the impression that you’re genuinely concerned with their case.
But maintaining an online presence is more than just sharing a medical-related article now and again. Respond to comments on your social media pages, give appropriate replies to messages and emails left behind by prospects, and provide meaningful, original content to your clients that can help answer some of the questions they might have.
- Partner Up– Local publications and news outlets might have some segments that involve medical and health related discussions. Take these as opportunities to establish a reputation as a trustworthy, professional medical service provider that viewers can come to for expert advice and treatment.
Seek out journalists, publications, and local news and radio shows that might want your professional input on medical topics. If you’re lucky, you might even get a recurring gig that can draw in local interest on a regular basis.
- Leverage Direct Mail– What kind of services do you offer, and more importantly, are the prospective clients for these services all available online? One thing you need to remember is that older generations make up a large chunk of your audience. If you’re only using internet-based means to reach your potential clients, then you might not be reaching a large portion of them at all.
Older generations are often more accessible through direct mail. Flyers, posters, and business cards to name a few, make it easier for older folks to find you because they might not be on the internet too often. Make sure to send out updated flyers at least once a month to give prospects an idea of your latest promotional offers.
- Keep a Record of Past Clients– According to recent statistics, repeat clients help businesses generate 67% more profits than new ones. So make sure to take care of past clients in order to reap the benefits of their continued trust and patronage.
Collect telephone numbers, email addresses, and other contact information that you can use to reconnect with past clients. Follow up on them after receiving your services, and ask if there’s anything else you could potentially help them out with. You may also want to inform them of your existing promotional offers, especially those that you know they can benefit from given their medical and health history.
- Train Your Talent– The main factor that people will consider when they summarize their experience in your clinic is the people they came into contact with. How well were their requests met? Were they dealt with professionally and respectfully? Were the personnel helpful and informative? Were they made to feel comfortable and safe throughout the entire process? Miss out on any of these aspects of service provision, and you might find yourself trying to manage a bunch of disgruntled reviews. Here at Hello Rache - we do train all of our Healthcare Virtual Assistant for 1 month to get them ready to work with clients across the country.
The most important thing you can do to help market your business would be to train your people. All the way from the front desk, to the examination table, and even to your website and social media accounts, it’s important to make sure your people are trained to handle clients in a way that will help improve the way the general public sees your practice.
Audit your people, hold regular training sessions, and respond to any client complaints regarding poor customer care or service provision. Remember, establishing sturdy rapport increases the chances of having happy clients refer you to their family and friends.
There’s a lot to consider if you’re trying to come up with a sound medical marketing strategy. The most important thing you need to remember though is that any medical practice should be client-centered, and that’s the exact same principle you should apply when it comes to your marketing efforts.
Think of your patients, how you can genuinely help them, and what they might want or need from a service like yours to be able to communicate with them in a way that hits the right notes.